This blog provides a guide to help you complete unit 1. You should use the guidelines to help you structure your essay. This blog includes various resources and links to a variety of websites.
Students must ensure they reference, use quotes and create a bibliography using the guidelines below.
Referencing
Students must not copy from websites under any circumstances. Copying other peoples work is plagiarism and any examples of plagiarism found in student essays, will result in an unclassified grade.
Students must ensure that they create their own work using their own research. If a student is using information that they have found on a specific website they must reference that website. (This does not mean students can copy and paste and then reference the work.)
Students should reference their work by using footnotes. Footnotes can be inserted by clicking on insert and then footnotes (mac)
Insert - reference - footnotes (pc)
Quotes
You must leave a line before and after your quote and ensure that the quote is in bold.
After your quote you should put the author and the website in brackets;
'Aston Villa are the by far the most sophisticated football team in the premiership' (Martin O'Neal, www.avfc.co.uk)
Bibliography
You should list all the websites and books you have used in alphabetical order at the end of your essay.
Marking and Assessment
Make sure you check out the marking grids to see what level you are working at!
(Click to Enlarge)
Monday 6 October 2008
Monday 29 September 2008
Technologies, ownership and funding.......
The TV Industry
Technologies.........
Television has changed dramatically in the 21st century and it could be argued, that more than ever, consumers have more choice, better quality programmes to choose from and more ways of accessing programming.
Broadcasting companies have been at the cutting edge of technology, technology that allows consumers to access their favourite programme, whenever and however they want.
Task 1: Using the questions below to help you structure your essay, answer the following question.............
How have advances in technology effected the TV industry and how have audiences changed as a result? (P1, M1, D1)
- Which channels currently still broadcast on analogue and are available to everyone who buys a TV set?
- Most TV sets now come with freeview, what is this and who are the service providers?
- Satellite TV is becoming more and more common, what is this and what percentage of this countries population now have satellite TV in their homes?
- When will Digital TV eventually replace analogue?
- What devices are currently available that enable consumers to record or watch programmes at a time that suits them. (TIVO Sky Plus Virgin on demand etc..)
- How do audiences interact with television? Think about types of programmes, the 'red button', purchasing, voting, entering debates, setting up forums, music channels, babe station etc.......
- How can consumers watch TV on the internet?
- Is it free to watch TV on the internet?
- Can consumers purchase TV on the internet?
- What has happened to those mass audiences of the past, why are audiences more fragmented now?
- Consider the uses and gratification theory (scroll down the page),is it more relevant or less relevant today, when we consider the advances in technology?
- How can we access films through digital TV?
- How can we access film through the internet?
- How have advances in technology helped film makers?
Don't forget to use relevant quotes, clips, links etc; to help you formulate a varied and detailed piece of work. You must footnote your information and list the websites used at the bottom of the section.
Task 2: Choose a TV broadcasting organisation, such as, Sky, BBC, ITV, Channel 4, and create a short case study on how your chosen organisation uses technology at the moment and how it is looking to use technology in the future. (P1, M1, D1)
Using the resources below, answer the question.......
Task 3: How is the TV industry funded and how does this effect programming?(P1, M1, D1)
Public Service Broadcasting
The BBC is always considering the future of PSB, have click on PSB to examine the thoughts of Stephen Fry amongst other, on what PSB is and what might happen to it in the future.
What is PSB and why is it important?
What is PSB and why is it important?
Stephen Fry Lecture summarised....
OFCOM's thoughts on the future of PSB...
OFCOM's thoughts on the future of PSB...
Subscription:
Which companies encourage you to subscribe to their format of broadcasting and what different types of subscription are available to consumers?
What else do companies encourage you to subscribe to once you are a subscriber?
How does subscription to TV Channels work in the US and in the rest of Europe?
Can You subscribe to TV on the internet? How? With Who?
Pay-per-view:
Consumers can also choose to pay one off fees or a monthly or annual fee, in a way another form of subscription.
What kind of events might people pay-to-view?
Pay-per-view is more popular in the US, what kind of events are broadcast stateside?
Sponsorship:
Many companies now sponsor programmes or films or strands of programming.
What examples can you think of?
Why do certain businesses associate themselves with specific companies?
Friends and Appletize, Coronation Street and Cadbury's, Extreme makeover and Black and Decker.
Advertising:
TV companies cannot guarantee advertisers huge audiences in the same way they could 20 years ago but they can offer them audiences that are linked to a genre, in turn allowing advertisers to know more about their demographic.
Why are niche audiences attractive to advertisers?
How have advertisers taken advantage of a variety of formats through which TV companies now broadcast?
TV advertising
Has TV Advertising been effected by a changing media landscape?
How have advertisers taken advantage of a variety of formats through which TV companies now broadcast?
TV advertising
Has TV Advertising been effected by a changing media landscape?
Product Placement
Product placement - disturbia
by mediafun
Product placement is common place in the US but is still illegal in Britain.
ITV reject product placement
Product placement agency
OFCOM rules
Task 4: Produce a short documentary or presentation, which covers the following points......(P1, M1, D1)
- The difference between mainstream and independent cinema.
- What is Bollywood?
- The studio system in Hollywood, who are the big players and what other film studios do they now own?
- How have the Big Media conglomerates used horizontal and vertical intergration, in order to become the major players in the film industry?
- How does the British Film Council help fund the British film industry?
- Why is it dangerous that a few companies provide us with the majority of our media?
- A breakdown of British TV, who owns what?
- The big six media conglomerates and their involvement with TV across the world.
- Why is it dangerous that only six companies provide the vast majority of the world's media?
CGI
Hollywood Studios
Hollywood Studios
Independent Film
Bollywood
Film Studios
Production Companies
horizontal intergration
vertical intergration
UK Film Council
British Media Ownership
Concentration of Media Ownership
Who owns our opinion?
Who controls what we watch?
One of the biggest media mergers in recent years and an example of vertical intergration has been the Time Warner merger. This merger received an awful lot of bad press and many people believed that it should never have been allowed to happen. Find out more about this merger below.
The AOL Time Warner merger
FTC Approves Merger
Merger under fire
Use the films below to help you research your documentary......
Bollywood
Film Studios
Production Companies
horizontal intergration
vertical intergration
UK Film Council
British Media Ownership
Concentration of Media Ownership
Who owns our opinion?
Who controls what we watch?
One of the biggest media mergers in recent years and an example of vertical intergration has been the Time Warner merger. This merger received an awful lot of bad press and many people believed that it should never have been allowed to happen. Find out more about this merger below.
The AOL Time Warner merger
FTC Approves Merger
Merger under fire
Use the films below to help you research your documentary......
Job roles....
Lesson Powerpoint
Various Job Roles
Jobs in the Media can be divided into two categories, 'creative' and 'non-creative'.
From producers to caterers jobs in the media can be very different.
Jobs behind the scenes
Jobs behind the scenes cont...
Job Profiles
Working in the Industry
Job structures in the Media.
How are people paid for what they do in the media? What kind of contracts are they working to?
As you have found out there are many different types of jobs in the media and due to the nature of these roles, there are many different ways of being paid for what you do. Many people work as freelancers in the media and some work on short-term contracts. Many specialists in the industry only work when work comes along, work may not be regular but over certain periods of time.
http://www.londonfreelance.org/feesguide/print.html
Journalists roles have changed, as technology has changed. Journalists can now work from anywhere and don't neccessarily have to work from the office. A laptop will allow certain types of journalists the freedom to carry out there work from anywhere. With the advent of the internet, it is also important that content is created regularly and uploaded instantly.
There are hundreds of jobs in the media and many different conditions of employment.
How do you forge a career in the media?
So if you want to work in the media, where do you start? Choose a job role in your chosen industry and reseach the relevant career pathways and work-experience.
What courses are available, from AS courses to Post-Graduate courses?
Which universities specialise in media related courses?
Working in the media
Courses and Careers
http://www.skillset.org/careers/
Relevant websites and resources.........
http://www.skillset.org/film/jobs/
http://www.skillset.org/film/business/#
Getting work in TVVarious Job Roles
Jobs in the Media can be divided into two categories, 'creative' and 'non-creative'.
From producers to caterers jobs in the media can be very different.
Jobs behind the scenes
Jobs behind the scenes cont...
Job Profiles
Working in the Industry
Job structures in the Media.
How are people paid for what they do in the media? What kind of contracts are they working to?
As you have found out there are many different types of jobs in the media and due to the nature of these roles, there are many different ways of being paid for what you do. Many people work as freelancers in the media and some work on short-term contracts. Many specialists in the industry only work when work comes along, work may not be regular but over certain periods of time.
http://www.londonfreelance.org/feesguide/print.html
Journalists roles have changed, as technology has changed. Journalists can now work from anywhere and don't neccessarily have to work from the office. A laptop will allow certain types of journalists the freedom to carry out there work from anywhere. With the advent of the internet, it is also important that content is created regularly and uploaded instantly.
There are hundreds of jobs in the media and many different conditions of employment.
How do you forge a career in the media?
So if you want to work in the media, where do you start? Choose a job role in your chosen industry and reseach the relevant career pathways and work-experience.
What courses are available, from AS courses to Post-Graduate courses?
Which universities specialise in media related courses?
Working in the media
Courses and Careers
http://www.skillset.org/careers/
Relevant websites and resources.........
http://www.skillset.org/film/jobs/
http://www.skillset.org/film/business/#
Getting work in TV history programmes
Getting work in documentaries
Getting work as a director
Getting work as location manager
Getting work as a producer
Prosthetic Designer
Jobs in the media
BBC Jobs
http://www.skillset.org/film/
http://www.act-ed.co.uk/download/job_ft.mpg
http://www.skillset.org/tv/industry/article_6777_1.asp
http://www.skillset.org/tv/industry/article_6776_1.asp
http://www.skillset.org/tv/industry/article_6775_1.asp
http://www.skillset.org/tv/industry/article_6778_1.asp
http://www.skillset.org/tv/jobs/article_1742_1.asp
http://www.skillset.org/tv/jobs/article_4180_1.asp
http://careersadvice.direct.gov.uk/helpwithyourcareer/jobprofiles/profiles/profile1352/
http://www.media-match.com/jobtypes/job-descriptions.php
http://www.act-ed.co.uk/download/job_ft.mpg
http://www.skillset.org/tv/industry/article_6777_1.asp
http://www.skillset.org/tv/industry/article_6776_1.asp
http://www.skillset.org/tv/industry/article_6775_1.asp
http://www.skillset.org/tv/industry/article_6778_1.asp
http://www.skillset.org/tv/jobs/article_1742_1.asp
http://www.skillset.org/tv/jobs/article_4180_1.asp
http://careersadvice.direct.gov.uk/helpwithyourcareer/jobprofiles/profiles/profile1352/
http://www.media-match.com/jobtypes/job-descriptions.php
Task 1: Use the resources above to create an organisational chart which highlights the different jobs available in the TV and Film Industries. (P2 M2 D2)
Your chart should......
- include all relevant roles and responsibilities
- use precise terminology
- show organizational relationships clearly
Use the terms below as categories or sub-headings for you chart......
management; creative; editorial; technical; research; financial;
organisational; administrative
Incorporate the different working patterns for different roles, such as...
shift work; fixed term; office hours; freelance; irregular
pattern; hourly rates; piece work
Task 2: You are a special guest on a radio programme and you are on the show as an industry specialist. Choose a specific job role, preferably a role that you are interested in pursuing in the future and research the role. You will be asked the questions that are listed below and you are expected to give comprehensive answers. (P2 M2 D2)
- Do you need specific training for your job?
- What tasks are associated with your job?
- What is the most important responsibility of your job?
- What is the most interesting problem you have to solve in your job?
Legal and ethical issues....
Contracts........
Equality (Age) Regulations 2006; employer’s liability; employee rights; belonging
to a trade union; Intellectual Property: copyright; trademarks; other forms of
intellectual property; passing off.
Task 1: Explain the different types of contracts available and highlight some of the jobs available at the moment to employees at the BBC.
1. Risks should be ‘rated’ according to the following codes :
SEVERITY SCALENegligible : NLow risk : L
Moderate risk : M
Severe risk : SVery severe risk : VS
LIKELIHOOD SCALEVery unlikely : VU Unlikely : U
Possible : PLikely : LVery likely : V
Task 3: Provide definitions of and examples relating to the following terms of Media Legislation.......equal opportunities; Employment Equality (Age) Regulations 2006; employer’s liability; employee rights; belonging to a trade union; Intellectual Property: copyright; trademarks; (P3 M3 D3)
There are many different types of contracts available in the media, different job roles dictate particular types of contracts.
The BBC has a range of different contracts
......
- Attachment
- Fixed Term
- Casual
- Flexi
- Freelance
- Secondment
- Voluntary
Many people employed in the media have to sign a confidentiality agreement.
Can you think of any examples where employees would have to keep quiet about information they have access to?
Some contracts state that the employee can only work for that organisation, this is called exclusivity.
Can you think of any celebrities who are committed to working for one organisation or any job roles where you may have to remain exclusive to one company?
Are there any examples of organisations only working with other o
rganisations?
Think about sports broadcasting, the oscars, Blu-ray and H
D TV, the BBC.
Employment Legislation:
health and safety; equal opportunities; Employment
to a trade union; Intellectual Property: copyright; trademarks; other forms of
intellectual property; passing off.
Task 1: Explain the different types of contracts available and highlight some of the jobs available at the moment to employees at the BBC.
Explain the notion of confidentiality and exclusivity agreements and provide relevant examples.(P3 M3 D3)
Task 2: Fill in a PGS Media Risk Assessment (Media Share---Sixth Form-----Health and Safety)
Choose a location out in the community and fill in the form as if you are going to do some filming at that location. (P3 M3 D3)
PGS Media : Risk AssessmentRisk assessement is a
process of identifying possible risks and assessing their likelihood and severity. This might lead to further action being taken.
1. Risks should be ‘rated’ according to the following codes :
SEVERITY SCALENegligible : NLow risk : L
Moderate risk : M
Severe risk : SVery severe risk : VS
LIKELIHOOD SCALEVery unlikely : VU Unlikely : U
Possible : PLikely : LVery likely : V
Task 3: Provide definitions of and examples relating to the following terms of Media Legislation.......equal opportunities; Employment Equality (Age) Regulations 2006; employer’s liability; employee rights; belonging to a trade union; Intellectual Property: copyright; trademarks; (P3 M3 D3)
Preparing personal career development material......
Internal Verification
Teacher of unit: Chris Jackson
Signature: Ja
Internal Verifier: James Burkinshaw
Signature: Bk
Aim of assignment:
All tasks give a clear outline of expectations and guidance and are clearly related to the syllabus.
Learning Outcomes:
Students are clear about the learning outcomes which are presented in a variety of formats befitting the different types of knowledge and skills learned.
Are the criteria addressed in the tasks?
The criteria are clearly addressed and accessible to all students. The material is supplemented by the clear sharing of marking criteria.
Is is set at an appropriate level?
As above. The breadth of material available allows both challenge for the most able and support for those who need it.
Does it use the right language?
Yes - the language used is necessarily complex and precise, allowing students to analyse and comment on their work and media texts in general.
Is it presented clearly?
Yes. The layout is clear, easy to navigate and organised into manageable shorter tasks.
Date of internal verification: September 2008. J. Burkinshaw
Any other comments..... The development of the pgsmedia website will be an enormous help to our students who can access the units freely to allow individual programmes of study.
Teacher of unit: Chris Jackson
Signature: Ja
Internal Verifier: James Burkinshaw
Signature: Bk
Aim of assignment:
All tasks give a clear outline of expectations and guidance and are clearly related to the syllabus.
Learning Outcomes:
Students are clear about the learning outcomes which are presented in a variety of formats befitting the different types of knowledge and skills learned.
Are the criteria addressed in the tasks?
The criteria are clearly addressed and accessible to all students. The material is supplemented by the clear sharing of marking criteria.
Is is set at an appropriate level?
As above. The breadth of material available allows both challenge for the most able and support for those who need it.
Does it use the right language?
Yes - the language used is necessarily complex and precise, allowing students to analyse and comment on their work and media texts in general.
Is it presented clearly?
Yes. The layout is clear, easy to navigate and organised into manageable shorter tasks.
Date of internal verification: September 2008. J. Burkinshaw
Any other comments..... The development of the pgsmedia website will be an enormous help to our students who can access the units freely to allow individual programmes of study.
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